SHARE CAMPAIGN

CLIENT: JAFRA COSMETICS USA

BRIEF: CREATE A CAMPAIGN GEARED TOWARD CURRENT CONSULTANTS AND PROSPECTIVE CLIENTS. PLAYING OFF BRAND'S MISSION STATEMENT -- TO TRANSFORM THE LIVES OF MILLIONS OF WOMEN WORLDWIDE --CARRY THE CAMPAIGN ACROSS PRINT, DIGITAL & SOCIAL. 

CAMPAIGN DURATION: 3 MONTHS 

DELIVERY: PRINT, DIGITAL, SOCIAL AND VIDEO 

SOCIAL: MONTH 1

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1 social asset. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1 social asset. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "JOIN ME, AND THOUSANDS OF OTHER WOMEN, WHO'VE BUILT CAREERS WE LOVE! ASK ME ABOUT JAFRA!" 

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "YOU CAN HAVE IT ALL! I BUILT THE LIFE I ALWAYS DREAMED OF AND YOU CAN, TOO! ASK ME ABOUT JAFRA."

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "JOIN ME, AND A COMMUNITY OF WOMEN, WHERE YOU CAN HAVE IT ALL! A BEAUTIFUL CAREER AND BEAUTIFUL LIFE. ASK ME ABOUT JAFRA!"

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 4 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 4 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "IT'S EASY TO BUILD THE LIFE YOU'VE ALWAYS DREAMED OF. START TODAY, AND ASK ME HOW! ASK ME ABOUT JAFRA!" 


SOCIAL: MONTH 2 

OVERVIEW: CONTINUING WITH MONTH ONE WE WANTED TO CARRY THE SAME MESSAGE, BUT DELIVERED WITH A TOUCH OF THE HOLIDAYS. THIS PROMPTED THE IDEA THAT A JAFRA CAREER IS MUCH MORE THAN JUST YOUR REGULAR JOB, IT'S THE GIFT OF FREEDOM.  

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "JOIN ME, AND THOUSANDS OF OTHER WOMEN, WHO'VE BUILT CAREERS WE LOVE! ASK ME ABOUT JAFRA!" 

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "BUILD THE LIFE YOU'VE ALWAYS DREAMS OF. START TODAY WITH JAFRA. ASK ME HOW!" 

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "JOIN A COMMUNITY OF WOMEN WHO HAVE IT ALL, A BEAUTIFUL CAREER AND BEAUTIFUL LIFE. ASK ME ABOUT JAFRA!"