SHARE CAMPAIGN

CLIENT: JAFRA COSMETICS USA

BRIEF: CREATE A CAMPAIGN GEARED TOWARD CURRENT CONSULTANTS AND PROSPECTIVE CLIENTS. PLAYING OFF BRAND'S MISSION STATEMENT -- TO TRANSFORM THE LIVES OF MILLIONS OF WOMEN WORLDWIDE --CARRY THE CAMPAIGN ACROSS PRINT, DIGITAL & SOCIAL. 

CAMPAIGN DURATION: 3 MONTHS 

DELIVERY: PRINT, DIGITAL, SOCIAL AND VIDEO 

SOCIAL: MONTH 1

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1 social asset. Translated for U.S. and Mexico markets. 

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1 social asset. Translated for U.S. and Mexico markets. 

ACCOMPANYING POSTING COPY: "JOIN ME, AND THOUSANDS OF OTHER WOMEN, WHO'VE BUILT CAREERS WE LOVE! ASK ME ABOUT JAFRA!" 

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2 social asset - Client facing. Translated for U.S. and Mexico markets. 

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2 social asset - Client facing. Translated for U.S. and Mexico markets. 

ACCOMPANYING POSTING COPY: "YOU CAN HAVE IT ALL! I BUILT THE LIFE I ALWAYS DREAMED OF AND YOU CAN, TOO! ASK ME ABOUT JAFRA."

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "JOIN ME, AND A COMMUNITY OF WOMEN, WHERE YOU CAN HAVE IT ALL! A BEAUTIFUL CAREER AND BEAUTIFUL LIFE. ASK ME ABOUT JAFRA!"

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 4 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 4 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "IT'S EASY TO BUILD THE LIFE YOU'VE ALWAYS DREAMED OF. START TODAY, AND ASK ME HOW! ASK ME ABOUT JAFRA!" 


SOCIAL: MONTH 2 

OVERVIEW: CONTINUING WITH MONTH ONE WE WANTED TO CARRY THE SAME MESSAGE, BUT DELIVERED WITH A TOUCH OF THE HOLIDAYS. THIS PROMPTED THE IDEA THAT A JAFRA CAREER IS MUCH MORE THAN JUST YOUR REGULAR JOB, IT'S THE GIFT OF FREEDOM.  

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 1, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "JOIN ME, AND THOUSANDS OF OTHER WOMEN, WHO'VE BUILT CAREERS WE LOVE! ASK ME ABOUT JAFRA!" 

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 2, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "BUILD THE LIFE YOU'VE ALWAYS DREAMS OF. START TODAY WITH JAFRA. ASK ME HOW!" 

 SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

SOCIAL MEDIA: Campaign launch consisted of print, digital and social assets. Above: week 3, month 2 social asset - Client facing. Translated for U.S. and Mexico markets.

ACCOMPANYING POSTING COPY: "JOIN A COMMUNITY OF WOMEN WHO HAVE IT ALL, A BEAUTIFUL CAREER AND BEAUTIFUL LIFE. ASK ME ABOUT JAFRA!" 

EAT AS YOU ARE

CLIENT: MILK

BRIEF: POSITION MILK BRAND ICE CREAM AS A BRAND THAT ACCEPTS AND UNDERSTANDS ALL INDIVIDUALS, FROM ALL WALKS OF LIFE. A BRAND FOR ALL. UTILIZING BRANDED HASHTAGS IN BOTH PRINT & DIGITAL ADS TO PUSH THE CONVERSATION ON ALL PLATFORMS AND MEDIUMS GLOBALLY. 

CAMPAIGN HASHTAG: #EATASYOUARE

DELIVERY: PRINT & DIGITAL 

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NOT ALL ICE CREAM WAS CREATED EQUAL. BUT HUMANS SHOULD BE.  

MILK ACCEPTS YOU. EAT AS YOU ARE! 

#EATASYOUARE 

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COME ONE...COME ALL FLAVORS, SHAPES AND SIZES.  

MILK ACCEPTS YOU. EAT AS YOU ARE! 

#EATASYOUARE

ICE CREAM CONNOISSEUR

CLIENT: MILK

BRIEF: NOT ALL ICE CREAM BRANDS ARE THE SAME. POSITION MILK AS A STANDOUT BRAND. A CUT ABOVE THE REST.

DELIVERY: PRINT & DIGITAL

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YOU WOULDN'T WANT TO BE LIKE EVERYONE ELSE. SO, WHY EAT LIKE EVERYONE ELSE? 

FOR THE ICE CREAM CONNOISSEUR...

CHOOSE WISELY. CHOOSE MILK. 

MAKE WAVES WITH GLAMGLOW WATERBURST

CLIENT: GLAMGLOW

BRIEF: PLAYFUL & FUN AD FOR SUMMER AND THE LAUNCH OF THE NEWEST PRODUCT WATERBURST. 

DELIVERY: PRINT AND DIGITAL

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MAKE WAVES THIS SUMMER

SPLASH INTO FUN WITH GLAMGLOW WATERBURST!

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DON'T JUST DRINK WATER. DRENCH YOURSELF!

YOUR SKIN DESERVES TO STAY HEALTHY, HAPPY & HYDRATED. 

GLAMGLOW PLUMPRAGEOUS LIPGLOSS

CLIENT: GLAMGLOW  

BRIEF: SEDUCE THE AUDIENCE WITH DARING COPY THAT ENCOURAGES THEM TO TRY & BUY THE PLUMPRAGEOUS LIPGLOSS. 

DELIVERY: PRINT & DIGITAL

GET PLUMPED WITH GLAMGLOW PLUMPRAGEOUS

YOUR LIPS NEVER FELT THIS HAUTE!  

GG_Plumrgs_C13_0536_ak_JPG (1).jpg

GET LIPPY! WE DARE YOU. 

GET GLAMGLOW PLUMPRAGEOUS

GET GLOWING WITH GLAMGLOW

CLIENT: GLAMGLOW

BRIEF: DELIVER A FUN, CLEAN, FRESH CONCEPT

DELIVERY: PRINT & DIGITAL  

  GET GLOWING WITH GLAMGLOW    BECAUSE IT'S NEVER BEEN SO CLEAR HOW TO GET SO CLEAN.   

GET GLOWING WITH GLAMGLOW

BECAUSE IT'S NEVER BEEN SO CLEAR HOW TO GET SO CLEAN. 

  GO GLOWING OR GO HOME.     BECAUSE LIFE'S TOO SHORT NOT TO GLOW. 

GO GLOWING OR GO HOME.

BECAUSE LIFE'S TOO SHORT NOT TO GLOW. 

  JUST GLOW WITH IT AND GET YOUR GLAM ON.     BECAUSE LIFE'S TWICE AS NICE WHEN YOU'RE CLEAN. 

JUST GLOW WITH IT AND GET YOUR GLAM ON. 

BECAUSE LIFE'S TWICE AS NICE WHEN YOU'RE CLEAN. 

Dark Circles: What Really Causes Them and How to Deal

CLIENT: DERMSTORE 

BRIEF: INVESTIGATE AND UNDERSTAND THE ROOT CAUSE AND HOW TO TREAT DARK CIRCLES. 

DELIVERY: ONLINE CONTENT/BLOG POST 

 Periorbital hyperpigmentation, also known as dark circles, is a relatively common condition that many individuals face on a daily basis (no pun intended). Though causes and treatments can vary, fatigue is usually the most common cause.  And while it’d be nice to be able to say getting enough sleep could cure all of your concerns, it’s not always that easy. In fact, there are a multitude of reasons for those pesky dark circles and under-eye discoloration that are causing you grief.  Treating under-eye circles isn’t a one-stop-shop fix. So, I went straight to a pro for answers.  Dr. Jennifer Ahdout ,  board-certified general and cosmetic dermatologist with The Roxbury Institute of Beverly Hills, has spent several years treating patients with varying types of skin conditions. She’s also the recipient of the American Medical Women’s Association Glasgow-Rubin Citation Award for Academic Excellence and the UCLA Chancellor’s Service Award, among others.  I took some time to sit down and discuss some of the causes of under-eye dark circles and to finally get down to the bottom of how to effectively treat them. First, you must look at some of the reasons why someone might experience dark circles. According to Dr. Ahdout, “Understanding the potential causes of under-eye pigmentation is key to a comprehensive approach.”   Identify the Problem First, Then Find the Right Solution   Dark under-eye circles can be caused by a number of environmental, physical and hereditary causes. These may include (but are not limited to) the following:  Allergies  Thin skin (letting visible veins show through as blue circles; this can get worse with age, as you lose some of the fat and collagen around your eyes)  Inflammation  Toxins within the body  Shadows from under-eye bags  Your genetic makeup (eye structure)  Stress/fatigue (often the result of a lack of sleep)  Sun exposure  Cigarette smoking  Rubbing of the eyes/eye area  Hormonal changes  For any these conditions, treatment methods can vary, ranging from topical and internal treatments to lifestyle changes. If you’re unsure about what could be causing your dark circles, it’s worth a trip to your doctor so you can choose the most effective treatment option. Here are some recommendations to help diminish the look of dark circles—categorized by the type of problem.  For Fatigue or Lack of Sleep: Try Adjusting Your Diet and Sleeping Habits  Since fatigue and lack of sleep are the most common causes of dark circles, it could be helpful to start by making some simple changes at home, including “getting 7-8 hours of sleep nightly and adhering to an anti-inflammatory diet.” Check out this post on the science of beauty sleep, which digs deeper into the relationship between sleep and skin health—in addition to suggesting a few at-home remedies for better sleep. As far as your diet goes, the Arthritis Foundation has a handy guide on anti-inflammatory foods.  For Inflammation, Toxins, Stress or Allergies: Turn to Internal Remedies: Supplements or Medication  When looking to treat dark circles internally, Dermstore suggests turning to Wing Man, HUM Nutrition’s dietary supplement designed to treat dark circles and provide a liver detox at the same time. Key ingredients like milk thistle extract prevent inflammation, allowing for restoration of damaged cells from environmental toxins, stress and alcohol. Dandelion root helps detox and protect your body, while artichoke leaf aids your body in flushing unwanted toxins. “In the case of allergies,” says Dr. Ahdout, “taking Zyrtec daily is a great way to combat under-eye puffiness and discoloration.”  For Thin Skin or Hyperpigmentation From Sun Exposure: Conceal/Heal Using Topical Skin Care or Makeup  If your dark circles are caused by thin skin surrounding your eyes, Dr. Ahdout suggests considering a filler under the eyes. This can “help offset any shadows from fat loss in the area and to conceal any underlying blood vessels, which may be giving a purple hue to the skin.” In addition, Dr. Ahdout suggests creams or serums containing caffeine, as this ingredient “can help by constricting the diameter of blood vessels, thus reducing the violaceous discoloration of the area. A mild lightening agent such as hydroquinone 2% cream can help alleviate pigmentation.” Dermstore recommends NeoStrata’s Targeted Treatment HQ Skin Lightening Gel, which contains 2% hydroquinone plus antioxidants and kojic acid to brighten the skin.     It’s important to remember you’re not alone and seeking medical advice is always best. Especially when over the counter remedies and lifestyle changes do not suffice, Dr. Ahdout says it’s best to consult with a board-certified dermatologist. If you’re still combating dark circles, Dr. Ahdout says a good concealer is always a great trick.   Editor’s Note:  Try RMS Beauty Un-Cover-Up. It’s filled with great nutrients like jojoba, antioxidants, vitamin E and coconut oil—delivering hydration and long-lasting coverage. Dermstore also recommends jane iredale Circle Delete Concealer. This eye concealer features antioxidant-rich green tea and grape seed extracts to protect your skin from environmental damage. Avocado and sunflower seed oils infuse moisture back in, while algae extract detoxifies to help diminish dark circles.

Periorbital hyperpigmentation, also known as dark circles, is a relatively common condition that many individuals face on a daily basis (no pun intended). Though causes and treatments can vary, fatigue is usually the most common cause.

And while it’d be nice to be able to say getting enough sleep could cure all of your concerns, it’s not always that easy. In fact, there are a multitude of reasons for those pesky dark circles and under-eye discoloration that are causing you grief.

Treating under-eye circles isn’t a one-stop-shop fix. So, I went straight to a pro for answers. Dr. Jennifer Ahdout,board-certified general and cosmetic dermatologist with The Roxbury Institute of Beverly Hills, has spent several years treating patients with varying types of skin conditions. She’s also the recipient of the American Medical Women’s Association Glasgow-Rubin Citation Award for Academic Excellence and the UCLA Chancellor’s Service Award, among others.

I took some time to sit down and discuss some of the causes of under-eye dark circles and to finally get down to the bottom of how to effectively treat them. First, you must look at some of the reasons why someone might experience dark circles. According to Dr. Ahdout, “Understanding the potential causes of under-eye pigmentation is key to a comprehensive approach.”

Identify the Problem First, Then Find the Right Solution

Dark under-eye circles can be caused by a number of environmental, physical and hereditary causes. These may include (but are not limited to) the following:

Allergies

Thin skin (letting visible veins show through as blue circles; this can get worse with age, as you lose some of the fat and collagen around your eyes)

Inflammation

Toxins within the body

Shadows from under-eye bags

Your genetic makeup (eye structure)

Stress/fatigue (often the result of a lack of sleep)

Sun exposure

Cigarette smoking

Rubbing of the eyes/eye area

Hormonal changes

For any these conditions, treatment methods can vary, ranging from topical and internal treatments to lifestyle changes. If you’re unsure about what could be causing your dark circles, it’s worth a trip to your doctor so you can choose the most effective treatment option. Here are some recommendations to help diminish the look of dark circles—categorized by the type of problem.

For Fatigue or Lack of Sleep:
Try Adjusting Your Diet and Sleeping Habits

Since fatigue and lack of sleep are the most common causes of dark circles, it could be helpful to start by making some simple changes at home, including “getting 7-8 hours of sleep nightly and adhering to an anti-inflammatory diet.” Check out this post on the science of beauty sleep, which digs deeper into the relationship between sleep and skin health—in addition to suggesting a few at-home remedies for better sleep. As far as your diet goes, the Arthritis Foundation has a handy guide on anti-inflammatory foods.

For Inflammation, Toxins, Stress or Allergies:
Turn to Internal Remedies: Supplements or Medication

When looking to treat dark circles internally, Dermstore suggests turning to Wing Man, HUM Nutrition’s dietary supplement designed to treat dark circles and provide a liver detox at the same time. Key ingredients like milk thistle extract prevent inflammation, allowing for restoration of damaged cells from environmental toxins, stress and alcohol. Dandelion root helps detox and protect your body, while artichoke leaf aids your body in flushing unwanted toxins. “In the case of allergies,” says Dr. Ahdout, “taking Zyrtec daily is a great way to combat under-eye puffiness and discoloration.”

For Thin Skin or Hyperpigmentation From Sun Exposure:
Conceal/Heal Using Topical Skin Care or Makeup

If your dark circles are caused by thin skin surrounding your eyes, Dr. Ahdout suggests considering a filler under the eyes. This can “help offset any shadows from fat loss in the area and to conceal any underlying blood vessels, which may be giving a purple hue to the skin.” In addition, Dr. Ahdout suggests creams or serums containing caffeine, as this ingredient “can help by constricting the diameter of blood vessels, thus reducing the violaceous discoloration of the area. A mild lightening agent such as hydroquinone 2% cream can help alleviate pigmentation.” Dermstore recommends NeoStrata’s Targeted Treatment HQ Skin Lightening Gel, which contains 2% hydroquinone plus antioxidants and kojic acid to brighten the skin. 

It’s important to remember you’re not alone and seeking medical advice is always best. Especially when over the counter remedies and lifestyle changes do not suffice, Dr. Ahdout says it’s best to consult with a board-certified dermatologist. If you’re still combating dark circles, Dr. Ahdout says a good concealer is always a great trick.

Editor’s Note: Try RMS Beauty Un-Cover-Up. It’s filled with great nutrients like jojoba, antioxidants, vitamin E and coconut oil—delivering hydration and long-lasting coverage. Dermstore also recommends jane iredale Circle Delete Concealer. This eye concealer features antioxidant-rich green tea and grape seed extracts to protect your skin from environmental damage. Avocado and sunflower seed oils infuse moisture back in, while algae extract detoxifies to help diminish dark circles.

How to Treat and Cover up Skin Bruising

CLIENT: DERMSTORE

BRIEF: INTERVIEW INDUSTRY PROFESSIONALS TO DETERMINE WHAT CAUSES BRUISING. 

DELIVERY: ONLINE CONTENT/BLOG POST

 What Is a Bruise? Plus, Common Causes of Bruising  According to the  National Institutes of Health (NIH) , a bruise is “a mark on your skin caused by blood trapped under the surface. It happens when an injury crushes small blood vessels but does not break the skin.” Bruises can be caused by minor injuries, surgeries/non-invasive treatments, playing sports, general clumsiness, etc. The good news is that bruises tend to resolve themselves within about a week to 10 days. More time may be necessary depending on the severity of the bruise. Though most are no big deal, they can still be painful and unsightly. Here’s how to treat and/or cover up a pesky bruise on your body.  How to Treat and/or Cover-up Bruising  To treat a bruise, you’ll want to grab for a cold compress as soon as possible to help alleviate any swelling that occurs. Applying an ice pack for 30-60 minutes is a good rule of thumb, according to the  NIH , and over-the-counter pain medication can help to relieve the pain. Try reaching for acetaminophen and avoid pain relievers such as ibuprofen or aspirin, as they slow the clotting of blood and may increase bleeding.  During the healing process, you shouldn’t have to let a bruise prevent you from wearing what you want to wear. Here are some great over-the-counter bruise care products that can help speed up the recovery process and conceal unsightly bruising so you don’t have to interrupt your normal routine.   Note About Bruising From Surgery or Medical Treatments:   When it comes to bruising after surgery or other medical procedures (like BOTOX, for example), be sure to follow your doctor’s after-care recommendations. While the first two products listed below are designed for post-procedural care, be sure to check with your doctor before use.

What Is a Bruise? Plus, Common Causes of Bruising

According to the National Institutes of Health (NIH), a bruise is “a mark on your skin caused by blood trapped under the surface. It happens when an injury crushes small blood vessels but does not break the skin.” Bruises can be caused by minor injuries, surgeries/non-invasive treatments, playing sports, general clumsiness, etc. The good news is that bruises tend to resolve themselves within about a week to 10 days. More time may be necessary depending on the severity of the bruise. Though most are no big deal, they can still be painful and unsightly. Here’s how to treat and/or cover up a pesky bruise on your body.

How to Treat and/or Cover-up Bruising

To treat a bruise, you’ll want to grab for a cold compress as soon as possible to help alleviate any swelling that occurs. Applying an ice pack for 30-60 minutes is a good rule of thumb, according to the NIH, and over-the-counter pain medication can help to relieve the pain. Try reaching for acetaminophen and avoid pain relievers such as ibuprofen or aspirin, as they slow the clotting of blood and may increase bleeding.

During the healing process, you shouldn’t have to let a bruise prevent you from wearing what you want to wear. Here are some great over-the-counter bruise care products that can help speed up the recovery process and conceal unsightly bruising so you don’t have to interrupt your normal routine.

Note About Bruising From Surgery or Medical Treatments:

When it comes to bruising after surgery or other medical procedures (like BOTOX, for example), be sure to follow your doctor’s after-care recommendations. While the first two products listed below are designed for post-procedural care, be sure to check with your doctor before use.

 Vitamins E and K Minimize Bruising and Speed up Cell Regeneration  After a surgical or cosmetic procedure, you might be in the market for a great post-op treatment to help speed up the healing process and prevent bruising. Vitamin K oxide and vitamin E work together to help minimize bruises, improve the appearance of skin and speed up cell regeneration for a faster healing time.   Try: Auriderm Post-Op Gel

Vitamins E and K Minimize Bruising and Speed up Cell Regeneration

After a surgical or cosmetic procedure, you might be in the market for a great post-op treatment to help speed up the healing process and prevent bruising. Vitamin K oxide and vitamin E work together to help minimize bruises, improve the appearance of skin and speed up cell regeneration for a faster healing time.

Try: Auriderm Post-Op Gel

 Antioxidants Help Prevent, Heal and Improve Bruised Skin  Antioxidants—such as vitamin E and green tea, both commonly found in moisturizers—are powerful nutrients that can protect, restore and heal your skin. The Clinicians Complex Bruise Cream is specially designed to improve skin and minimize bruising from cosmetic surgical procedures. It’s an ideal cream especially for use before and after Botox injections, collagen injections, liposuction, laser resurfacing, sclerotherapy and any other procedures when minimal bruising may occur.   Try: Clinicians Complex Bruise Cream

Antioxidants Help Prevent, Heal and Improve Bruised Skin

Antioxidants—such as vitamin E and green tea, both commonly found in moisturizers—are powerful nutrients that can protect, restore and heal your skin. The Clinicians Complex Bruise Cream is specially designed to improve skin and minimize bruising from cosmetic surgical procedures. It’s an ideal cream especially for use before and after Botox injections, collagen injections, liposuction, laser resurfacing, sclerotherapy and any other procedures when minimal bruising may occur.

Try: Clinicians Complex Bruise Cream

 Arnica Montana Promotes Healing and Reduces Inflammation  A popular herb used in homeopathic medicine for centuries, arnica montana is commonly used in creams and ointments to treat bruises, inflammation, swelling and a wide range of other conditions. Made by the homeopathic health and wellness brand VitaMedica, this cream uses arnica montana plus vitamin K and botanicals to help soothe and reduce the appearance of bruising and swelling. It is also designed to help improve circulation during the healing process.   Try: VitaMedica Arnica Plus K Cream

Arnica Montana Promotes Healing and Reduces Inflammation

A popular herb used in homeopathic medicine for centuries, arnica montana is commonly used in creams and ointments to treat bruises, inflammation, swelling and a wide range of other conditions. Made by the homeopathic health and wellness brand VitaMedica, this cream uses arnica montana plus vitamin K and botanicals to help soothe and reduce the appearance of bruising and swelling. It is also designed to help improve circulation during the healing process.

Try: VitaMedica Arnica Plus K Cream

 Beeswax Kills Bacteria and Protects Damaged Skin  Beeswax has antibacterial, anti-inflammatory and protective qualities that make it a bruise-fighting wonder ingredient. Burt’s Bees Res-Q Ointment is 100% natural and is formulated to provide relief, while speeding up recovery time. Other notable ingredients, comfrey, allantoin and lavender extract help to prevent scarring and keep bacteria away from your wound.   Try: Burt’s Bees Res-Q Ointment

Beeswax Kills Bacteria and Protects Damaged Skin

Beeswax has antibacterial, anti-inflammatory and protective qualities that make it a bruise-fighting wonder ingredient. Burt’s Bees Res-Q Ointment is 100% natural and is formulated to provide relief, while speeding up recovery time. Other notable ingredients, comfrey, allantoin and lavender extract help to prevent scarring and keep bacteria away from your wound.

Try: Burt’s Bees Res-Q Ointment

 Vitamin K Improves Circulation to Lessen Puffiness and Discoloration  A group of naturally produced vitamins, vitamin K  is a powerful ingredient in many skin care products. It promotes proper blood circulation to help reduce the appearance of broken capillaries and dark circles. Donell K-Derm Cream contains a potent formula powered by vitamin K to do all of the above and more. In addition to healing bruises, it’s often used to help treat the symptoms of rosacea, scarring and spider veins.   Try: Donell K-Derm Cream

Vitamin K Improves Circulation to Lessen Puffiness and Discoloration

A group of naturally produced vitamins, vitamin K  is a powerful ingredient in many skin care products. It promotes proper blood circulation to help reduce the appearance of broken capillaries and dark circles. Donell K-Derm Cream contains a potent formula powered by vitamin K to do all of the above and more. In addition to healing bruises, it’s often used to help treat the symptoms of rosacea, scarring and spider veins.

Try: Donell K-Derm Cream

 Dermablend Leg and Body Makeup is available in a variety of beautiful color-matching shades and is very effective at covering bruises and more. It comes infused with SPF 20 to protect from the sun’s harmful rays. Cover up those bruises, blemishes and scars with this lightweight liquid. It provides up to 16 hours of coverage and should leave skin feeling softer, smoother and definitely concealed.   Try: Dermablend Leg and Body Makeup

Dermablend Leg and Body Makeup is available in a variety of beautiful color-matching shades and is very effective at covering bruises and more. It comes infused with SPF 20 to protect from the sun’s harmful rays. Cover up those bruises, blemishes and scars with this lightweight liquid. It provides up to 16 hours of coverage and should leave skin feeling softer, smoother and definitely concealed.

Try: Dermablend Leg and Body Makeup

What Is an Esthetician? Plus, How to Make the Most of Your First Visit

CLIENT: DERMSTORE 

BRIEF: INTERVIEW INDUSTRY SOURCES FOR A SEGMENT ON "WHAT TO KNOW, BEFORE YOU GO." 

DELIVERY: ONLINE CONTENT/BLOG POST

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Every once in a while it’s important to take time for yourself. Pampering yourself with a facial or skin-rejuvenating treatment can help you do just that. If you find yourself wanting to treat yourself to a spa day, you’ll likely be in the hands of a skin care professional known as an esthetician. Thanks to certified esthetician Christine Walsh, we’re able to provide you with the 411 on these specialists—from their qualifications to where they work and the services they provide.

What is an esthetician?

An esthetician is a professional skin specialist, trained to assess and enhance the skin through various treatments and services. For example, Christine, certified esthetician at Dermstore Spa & Salon, explains that in the state of California where she works, estheticians are held to very high standards. A certified (licensed) esthetician in the state will have completed 600 hours of training, a state-approved course/test and a State Board Exam with written and practical components. Requirements vary by state, and you can see what your state requires at Estheticianedu.org if you’re curious.

During their training, estheticians learn about how to care for and improve the skin through a comprehensive course load. According to EstheticianEDU, classes typically cover the following topics: reflexology, cosmetic sciences, human anatomy and physiology, safety and sanitation, hair removal, skin conditions and disorders and more.

Where are you likely to find an esthetician working?

Depending on their interests and preferred services, estheticians may be found in “salons and beauty spas, day spas, nail salons, fitness studios/gyms and beauty supply stores,” says Christine. Additionally, some estheticians work under the supervision of dermatologists or cosmetic surgeons, offering services in a medical setting.

What types of services does an esthetician offer?

Each salon or medical facility is different and each offers a variety of different services. Christine notes that the services offered by an esthetician in a salon or spa vary and depend on the certification that the esthetician holds. Costs of services may vary based on location and certification as well. Some of the most common services, listed with average pricing, include:

  • European facial – $80

The most commonly requested facial, this treatment includes cleansing, exfoliation, extraction, steam and massage.

  • Customized facials – $50–165

Created to address your specific skin concerns, these may consist of active ingredients, serums, masques, toners, moisturizers and other treatments.

  • Microdermabrasion – $50

Uses a combination of exfoliation and suction to remove dead skin cells and promote cell turnover for healthy, younger-looking skin.

  • Chemical peels – $50–100

Designed to target skin concerns like hyperpigmentation, collagen loss and dehydration, chemical peels help resurface your skin for a healthy glow.

  • Deep extractions – $15

In-depth pore extractions, ideal for de-clogging problematic or acne-prone skin.

  • Eyelash extensions – $125–175

Long-lasting false eyelashes that are individually applied to each of your existing lashes.

  • Makeup application – $35–55+

Customized makeup application by a trained professional for special occasions.

  • Eye treatments – $25

Anti-aging, fatigue-fighting eye treatments for brighter, tighter and well-rested eyes.

  • Face/body waxing – $10–100

Removes hair from desired body parts; costs vary based on what you want waxed.

How is an esthetician different from a dermatologist?

Both are trained, licensed skin specialists, and you might go visit each of them for similar reasons and skin concerns. However, a dermatologist is a medical doctor, trained in the diagnosis, treatment and prevention of skin-related diseases. Estheticians are limited to services that don’t puncture the skin’s surface. Dermatologists, on the other hand, may prescribe medication and treat skin concerns through surgery or cosmetic procedures (each of these requires a state-issued medical license).

How can you make the most of your first visit? 

  1. Check out the reviews of the spa or check out before-and-after pictures of a treatment you’re considering.
  2. Choose a service based on your specific skin concerns. If you are unsure of what will give you the results you want, your esthetician will be more than happy to answer questions and help you decide on a treatment.
  3. Before your appointment, don’t be afraid to ask lots of questions—whether over the phone or in person during a consultation.
  4. Do your best to relax during your appointment; your comfort is top priority.
  5. Feel free to ask as many questions as you need before, during and after your visit.
  6. Make your esthetician aware of any allergies or skin sensitivities before your appointment.
  7. After choosing a service, you may want to ask when you’ll see results, how long the results will last and what at-home or after-care regimen you may need to follow.

 

As an alternative to visiting an esthetician or to pamper yourself in between services, take a look at some of the spa-worthy product recommendations below.

6 Ways to Use Micellar Water in Your Skin Care Routine

CLIENT: DERMSTORE

BRIEF: GET TO THE BOTTOM OF THE LATEST "IT" PRODUCT, MICELLAR WATER. 

DELIVERY: ONLINE CONTENT/BLOG POST

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There are plenty of cleansing, toning and refreshing beauty waters to choose from. But one stands out among the rest: micellar water. Not just your average H2O, micellar water could just be the product you’ve been missing. So, what exactly is in this “magic” water? “Micellar water is made up of micelles, which trap impurities in the skin (sebum, pollution, oil and traces of makeup), so they can be wiped away easily,” says Lisamarie Garguilo, Director of Education for Luzern Laboratories. 

How to Use Micellar Water: 6 Great Benefits

“Micellar water is very much on-trend at the moment, not only because it is an exciting new product, but because it is multifunctional,” says Murat Evin, Creative Director at The London School of Make-up. “It can be used as a cleanser, a toner, makeup remover and even moisturizes the skin—making it a great investment for any beauty addict.” Here are six unique ways to incorporate micellar water into your skincare routine.

1. Use It for Toning Your Skin

You can use micellar water as an all-over toner. “Micellar water actually draws out all the oil and dirt that can be found on the surface of your skin and rinses your pores,” says Evin. “Its lightweight formula may look like water, but its properties make it an excellent cleansing agent for your skin, without the oil-stripping ingredients often found in toners.” After cleansing with your face wash of choice, douse a cotton ball with micellar water. Gently drape all over skin, then follow with the rest of your skin regimen.

2. Gently Remove Your Makeup

Removing your makeup doesn’t have to be a struggle, nor should it be. Micellar water, says Garguilo, “is an ideal makeup remover as it gently cleanses and removes makeup from the eyes and face in one step.” It’s lightweight and refreshing and the tiny micelles really help to target residue left on your skin. Dr. Alex Roher, MD of San Diego Botox recommends micellar water to all of his patients. He adds, “[Micellar water] doesn’t just smear your makeup around your face like many ‘removers’ or wipes. Also, doesn’t contain alcohol and never stings, meaning you can use it safely around your eyes.”

3. Cleanse Your Face With Micellar Water (No Rinsing Required!)

You can use micellar water as a light face wash. Its consistency is just that—lightweight, easy to apply, refreshing and doesn’t leave your skin feeling oily like some of those oil-based face washes and makeup removers. Best of all? It’s so nourishing and hydrating that you don’t even have to rinse!

4. Hydrate and Refresh Your Skin on the Go

“Since there is no rinsing required, this product is the perfect refresher on the go,” says Garguilo. It’s “simple to use after a workout or anytime you need a quick pick-me-up.” You can toss a small bottle in your gym bag for a post-gym quick cleanup. It’s also super refreshing and great to have on hand for when you go camping. Lastly, but certainly not least, take it on a flight with you for a mid-flight boost! Make sure to pack it in your carry-on—travel size, of course.

5. Swap Out Your Hand Sanitizer With This Non-Drying Alternative

Often alcohol-based, hand sanitizers can be drying or irritating to the skin. “If traditional hand sanitizers tend to dry out your skin, micellar water is a wonderful alternative for cleaning your hands in a pinch,” says Garguilo. “Simply pour a bit in your palms and rub your hands together—no rinsing required.”

6. Clean Your Makeup Brushes

Last but certainly not least, you can use micellar water as a brush cleaner. Makeup artist and beauty blogger Hillary Kline explains, “What’s nice about micellar water is that it is made to get rid of dirt and oil, which helps get rid of all that buildup on your makeup brushes.” Here’s a step-by-step guide to cleaning your makeup brushes. Just swap out brush cleaner for your choice of micellar water in step two.

How to Look Good in Pictures: 7 Beauty Tips From the Pros

CLIENT: DERMSTORE 

BRIEF: INTERVIEW PROFESSIONAL MAKEUP ARTIST FROM THE ENTERTAINMENT INDUSTRY. 

DELIVERY: ONLINE CONTENT/BLOG POST

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In the world of social media, dating apps and even networking sites, your profile picture is often the key to making a good first impression. Whether you’re getting professional pics taken on a special occasion or in need of a killer selfie worthy of a right swipe, here’s how to achieve a camera-ready look in no time. 

1. Stay Hydrated and Moisturized

Makeup artist to the stars and founder of Belle Amici Beauty, Margaux Lancaster is no stranger to applying makeup. She emphasizes the need for a great hydrating primer and moisturizer, before even thinking about applying a touch of makeup. “Skin below makeup should be fresh and hydrated. I think of a rose petal—that is how your skin should feel.” Before applying makeup, Lancaster also likes to exfoliate her skin. “I make a homemade exfoliant scrub with coconut oil and salt or sugar,” she says.

2. Lay the Right Foundation

Applying the proper foundation and the way in which you apply that foundation is key to a flawless photo. Make sure you pay attention to your skin tone and areas where uneven tones appear. You’ll want to counteract those problem areas with a color correcting foundation or concealer (we like this all-in-one palette). For example, to counteract red hues, Lancaster suggests a foundation with gold or yellow tones. Purple or blue dark circles under your skin? A peach concealer can help brighten up your skin. Skin have a bit of a yellow tint? A lilac concealer will get the job done. “The next trick is blend, blend, blend,” she adds. “If you use a good primer and moisturizer, your makeup will hardly need to be touched up.”

3. Steer Clear of Powders

Lancaster insists on avoiding powders, especially if you are applying makeup under your eyes. It can increase the visibility of under-eye lines and creases. If it looks like there’s a halo around your image once you take a photo, it may be from the powder. Should you prefer to wear powder foundation, try applying in a downward motion in the direction of hair growth. This will help you avoid a hazy, fuzzy look.

4. Be Strategic With Lighting

Vico Velez, a beauty and product photographer based in Los Angeles, urges those ready to snap a selfie to find or create the most flattering light. “When it comes to lighting for beauty, especially when trying to achieve as close to perfect-looking healthy skin without retouching,” says Velez, “the key is creating an overall soft and diffused even light on the face. The reason being, when you see blemishes and pores, it’s actually because you are seeing the contrast between highlights and shadows on the skin.” Velez suggests using light diffusers to bounce light off of flat bright surfaces.

However, you don’t need professional equipment to find good lighting for a photo. “It’s all about avoiding direct and specular lighting that can be harsh and accentuate skin imperfections,” Velez explains. “Another helpful tip is to try to position the light straight-on balanced evenly on the face, so to not create unwanted shadows.” If you want to fake a professional shot without the professional price tag, look for a ring-light attachment for your smartphone! A makeup mirror with a ring light around it can also provide the bright, even lighting you’re looking for.

5. Wear the Right Clothing

Lifestyle Expert Heather Monahan reminds us to pay attention to the colors and shapes of our clothing before stepping in front of the camera. “Everyone has certain colors that flatter them and those that do not,” she says. “For me, black washes me out, while pastel colors bring my face to life. Try on different colors to ensure you know which palettes make you look better and then be sure to wear your go-to colors that make you pop when you are going to have photos taken.”

San Francisco-based photographer Sarah Sloboda stresses the importance of wearing solid colors in photos. “Darker colors are slimming in photos,” she says, “while patterns can be distracting. Go for something dark and plain, with a nice neckline, to accentuate your face.” Of course, dark doesn’t have to mean all black—especially if black clothing washes you out like Monahan. A navy blue or emerald green can have the same slimming effect, while complementing your skin tone.

Figured out your signature color? Now it’s time to highlight your best feature with the right structure. “We all have different bodies and like different things about ourselves,” says Monahan. “If you love your legs, be sure to wear shorts or a skirt when going to have your picture taken. Make the most of your waist with a belt or a dress if you like your middle. Being aware of what you like about your body will help you to highlight it in any photo.”

6. Find Your Best Angle and Fix Your Posture

Angles are key when it comes to finding your most flattering pose, and Sloboda explains that facing the camera straight on is usually no one’s best angle. “Turn ever so slightly to one side,” Sloboda says. “If you’re able to try both sides, that’s great—sometimes your best side isn’t the one you think it is!” She also adds that posture is of the utmost importance, suggesting that you “do what you learned in yoga class where you roll your shoulder blades back and down, and lift your heart forward.”

7. Think Happy Thoughts

Arguably more important than how you look is how you feel when taking a selfie or getting a professional photo taken. “The camera will pick up extremely subtle things about how you are feeling,” Sloboda says, “so have thoughts that make you feel confident, happy and whatever else you want to project.” Put on your favorite music, grab a friend for some moral support and put your best face forward.

 

What Causes Stretch Marks? A Dermatologist Answers This FAQ and More

CLIENT: DERMSTORE

BRIEF: USING INDUSTRY SOURCES GET TO THE BOTTOM OF WHAT CAUSES STRETCH MARKS. 

DELIVERY: ONLINE CONTENT/BLOG POST

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Battle scars to wear with pride or embarrassing marks to cover up? No matter which way you look at them, stretch marks are a very common, perfectly normal and sometimes frustrating skin feature. Many women (and men!) will, at some point in their lives, develop them. If you have stretch marks and are feeling alone in your struggle, know that almost all pregnant women, 70 percent of adolescent women and 40 percent of adolescent men in the U.S. have stretch marks—according to the U.S. National Library of Medicine.

Though we know they’re common, do we know what actually causes them? Can you prevent them? And what’s the difference between pregnancy stretch marks and those caused by genetics or weight fluctuations? To get answers to these questions and more, I sat down to talk with Dr. Janet Prystowsky, Associate Professor of Dermatology and attending physician at Mount Sinai in New York City. Dr. Prystowsky is a board-certified dermatologist with more than 30 years of experience in dermatology and dermatologic surgery. Here’s what she had to say on the topic.

What causes stretch marks?

“Stretch marks occur when the layer of skin, known as the dermis, tears,” says Dr. Prystowsky. The dermis is the inner layer of your skin—containing connective tissue, blood vessels, oil and sweat glands, nerves, hair follicles and other structures. She continues to explain: “The dermis will tear when your body grows faster than your skin can. While skin is elastic, it can only stretch so far before the dermis tears.”

Because stretch marks are most common among pregnant women, they often appear on the belly and breasts. However, they can also occur on the thighs, lower back, shoulders, buttocks and areas where topical corticosteroids have been applied. “Any kind of rapid growing will likely cause stretch marks,” Dr. Prytowsky explains. “Bodybuilding, overeating, pregnancy and puberty can all lead to stretch marks.”

She goes on to explain that “steroids can also increase your likelihood of getting stretch marks. When oral steroids are taken, your chances of getting a stretch mark anywhere go up. When you use a topical steroid, stretch marks and other skin fragility issues can affect the area of use. Also, any medical condition that results in high cortisol levels may increase your likelihood of getting stretch marks.”

It’s important to note that there is no difference between pregnancy stretch marks and stretch marks found elsewhere on the body. “A stretch mark is a stretch mark, no matter the cause,” according to Dr. Prytowsky.

Read: Common Myths About Stretch Marks

Why do some people have stretch marks and others do not?

“I believe genetics plays a role,” says Dr. Prytowsky. “Some people may be born with more elastic skin, others with more fragile skin.”

Read: Who Is Prone to Developing Stretch Marks?

What are the first signs of stretch marks and what do they look like?

“There isn’t a between stage that you will notice. The first sign is a small stretch mark. Typically, they can range from approximately 1 mm wide and 1 cm long to approximately 1 cm wide and 3 inches long. However, everyone’s case is unique. In more extreme cases, stretch marks can reach a few centimeters wide and many centimeters long.”

“A stretch mark will feel ‘sunken in’ due to the lack of dermis underneath it. It will also appear darker and more purple than the surrounding skin. This is because a vascular layer of skin is showing through the outer epidermis layer. Remember the dermis is torn!”

Read: How to Prevent Stretch Marks From Getting Worse 

How can you prevent or treat stretch marks?

Sadly, according to Dr. Prytowsky, “there isn’t much you can do in terms of prevention.” She recommends eating a balanced diet with a healthy amount of vitamin C and protein—especially during a pregnancy. “When the body stretches the skin, it will tear,” she adds. Stretch marks will not go away, Dr. Prytowsky explains. However, with the right treatment, she adds, “the color will fade over time, eventually looking pale compared to the surrounding skin.”

We asked her for her best advice for someone who wants to treat existing stretch marks. “Strivectin is a topical treatment I’ve recommended in my office. It appears to stimulate collagen growth in the dermis layer of the stretch mark. The collagen rebuilds the dermal structure, so that the stretch mark becomes level with its surrounding skin. However, the color does not completely normalize.” StriVectin features two key active ingredients to help stimulate this collagen growth and other skin improvements: Collagex-CE Wrinkle Repair Complex™ and patented NIA-114™.

Talk to your doctor if you aren’t seeing the results you want, and he/she may be able to recommend a more aggressive treatment. While nothing is going to work instantly, there are a handful of effective at-home or in-office treatments you can try. These include hyaluronic acid, tretinoin, acid peels, glycolic acid, laser therapy and micro-needling. For stretch marks in the belly area, some people opt for an abdominoplasty (“tummy tuck”). In the end, the best treatment for you is the one that makes you feel most comfortable with your body.

Your Guide to the Many Types of Makeup Brushes

CLIENT: DERMSTORE

BRIEF: CURATE AND SOURCE TOP MAKEUP BRUSHES FOR THE EVERYDAY WOMAN. 

DELIVERY: ONLINE CONTENT/BLOG POST

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Choosing the right brush or tool for each job is so important for a perfect blend and flawless makeup application. But, with so many options, picking the right brush can be daunting. Whether you want to complete your collection or you need a full set of brushes, we’ve got all the info you need. Scroll down for more details on each featured brush.

  Angled Contour Brush   Great for applying blush, bronzer or highlighter, an angled contour brush is one of the most versatile tools you should have in your arsenal. With a slightly angled cut and soft fibers, this brush picks up just the right amount of powder for beautiful application.   Try:   Sigma Beauty F23

Angled Contour Brush

Great for applying blush, bronzer or highlighter, an angled contour brush is one of the most versatile tools you should have in your arsenal. With a slightly angled cut and soft fibers, this brush picks up just the right amount of powder for beautiful application.

Try: Sigma Beauty F23

  flat-top foundation Brush   If you use cream or liquid foundation, an expertly designed foundation brush is a must have. The brush comes designed with a flat-top brush head which is ideal for blending foundations into your skin, aiding in preventing lines for a perfect airbrush finish. The flat top also lets you build color, so you can achieve anything from a subtle glow to a full-coverage look.   Try:  glominerals Luxe Foundation Brush

flat-top foundation Brush

If you use cream or liquid foundation, an expertly designed foundation brush is a must have. The brush comes designed with a flat-top brush head which is ideal for blending foundations into your skin, aiding in preventing lines for a perfect airbrush finish. The flat top also lets you build color, so you can achieve anything from a subtle glow to a full-coverage look.

Try: glominerals Luxe Foundation Brush

  Fan Brush   Sometimes all you need is a light touch of color or shimmer to complete your look. Try your hand at glominerals’ Fan Brush—a delicate fan brush designed to apply a subtle amount of bronze, shimmer or blush. Its hairs are ultra-soft, delicate and feather-light for an all-over, even application.    Try: glominerals Fan Brush

Fan Brush

Sometimes all you need is a light touch of color or shimmer to complete your look. Try your hand at glominerals’ Fan Brush—a delicate fan brush designed to apply a subtle amount of bronze, shimmer or blush. Its hairs are ultra-soft, delicate and feather-light for an all-over, even application. 

Try: glominerals Fan Brush

  Blending Brush   If you’re applying more than one eyeshadow, you must follow the golden rule: blend, blend, blend. Featuring wide, flat bristles and a slightly tapered head, this brush lets you smooth and blend your eyeshadow for an Instagram-worthy finished look.   Try: Sigma Beauty Blending Brush

Blending Brush

If you’re applying more than one eyeshadow, you must follow the golden rule: blend, blend, blend. Featuring wide, flat bristles and a slightly tapered head, this brush lets you smooth and blend your eyeshadow for an Instagram-worthy finished look.

Try: Sigma Beauty Blending Brush

  Concealer Brush   To hide blemishes and discolorations, you need a concealer brush that allows for both accuracy and the right amount of coverage. A brush with a precise pointed tip lets you target any flaw with ease. Combined with the right concealer, you’ll be on your way to gorgeous, smooth skin in no time.   Try: Kevyn Aucoin The Concealer Brush    Note:  This brush is meant for very precise application of concealer. For concealing larger blemishes or discolorations, try  Mineral Essence Concealer Brush.

Concealer Brush

To hide blemishes and discolorations, you need a concealer brush that allows for both accuracy and the right amount of coverage. A brush with a precise pointed tip lets you target any flaw with ease. Combined with the right concealer, you’ll be on your way to gorgeous, smooth skin in no time.

Try: Kevyn Aucoin The Concealer Brush

Note: This brush is meant for very precise application of concealer. For concealing larger blemishes or discolorations, try Mineral Essence Concealer Brush.

  Blush Brush   A professional-grade blush brush in a medium-full size is ideal for achieving a soft contour or natural flushed look. Make sure you look for one with high-quality hairs to evenly distribute color so you can walk out into the world with your best face forward.    Try: glominerals Blush Brush

Blush Brush

A professional-grade blush brush in a medium-full size is ideal for achieving a soft contour or natural flushed look. Make sure you look for one with high-quality hairs to evenly distribute color so you can walk out into the world with your best face forward. 

Try: glominerals Blush Brush

  Smudger Brush   For smoky eyes or soft eyeliner looks, a smudger brush is your holy grail. This stout tool lets you apply cream and powder without streaking, pulling or tugging. Its dense fibers also let you precisely apply color for a bold look. So much function in such a little brush!   Try: Japoneseque Pro Smudger Brush

Smudger Brush

For smoky eyes or soft eyeliner looks, a smudger brush is your holy grail. This stout tool lets you apply cream and powder without streaking, pulling or tugging. Its dense fibers also let you precisely apply color for a bold look. So much function in such a little brush!

Try: Japoneseque Pro Smudger Brush

  Powder Eyeshadow Brush   Enhance your eyes’ luster and shine with a firm and precise eyeshadow brush. This particular RMS Beauty brush, with its compact design and synthetic fibers, lets you take eyeshadow application to a new level.    Try: RMS Beauty Powder Eyeshadow Brush

Powder Eyeshadow Brush

Enhance your eyes’ luster and shine with a firm and precise eyeshadow brush. This particular RMS Beauty brush, with its compact design and synthetic fibers, lets you take eyeshadow application to a new level. 

Try: RMS Beauty Powder Eyeshadow Brush

  Brow Brush With Spoolie   Bold, clean, defined brows let you really pull any makeup look together. A double-ended eyebrow-shaping brush lets you enhance, smooth and shape your brows—while the spoolie side tames and blends. You’ll be able to achieve  every time with the right tool.   Try: Billion Dollar Brows Brow Brush

Brow Brush With Spoolie

Bold, clean, defined brows let you really pull any makeup look together. A double-ended eyebrow-shaping brush lets you enhance, smooth and shape your brows—while the spoolie side tames and blends. You’ll be able to achieve  every time with the right tool.

Try: Billion Dollar Brows Brow Brush

  The Original beautyblender   While technically not a brush, a beautyblender sponge is a makeup lover’s must-have product. Lightweight, easy to use and super soft, the original beautyblender lets you apply your makeup without leaving streaks. Its signature egg shape allows you to cover and blend makeup on every inch of your face for an almost-airbrushed look.

The Original beautyblender

While technically not a brush, a beautyblender sponge is a makeup lover’s must-have product. Lightweight, easy to use and super soft, the original beautyblender lets you apply your makeup without leaving streaks. Its signature egg shape allows you to cover and blend makeup on every inch of your face for an almost-airbrushed look.

8 COMMON SKIN CARE MYTHS DEBUNKED

CLIENT: DERMSTORE

BRIEF: DEBUNK COMMON SKIN CARE MYTHS CONFIRMED BY INDUSTRY PROFESSIONALS.

DELIVERY: ONLINE CONTENT/BLOG POST

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Thanks to the internet and old wive’s tales, there is a ton of skin care advice being thrown around—and not all of it is good. In fact, some of this “advice” can actually be harmful to your skin and health. With the help of esthetician Shauna Rose Dermigny, we investigated eight common skin care claims to see exactly why they don’t hold up. See what we found out below, plus, get recommendations for what you should be doing instead. 

Myth #1: You get acne because you don’t wash your face.

Though it’s a popular myth, it is, indeed, a myth. You won’t get acne just because you don’t wash your face correctly or frequently enough. In order for acne to develop, you need to have a combination of four factors: clogged pores from shedding keratin/skin cells, sebum, bacteria and inflammation. So, while not washing your face certainly won’t help the problem, it’s not the sole cause of acne.

Myth #2: Anything marked “natural” or “chemical free” must be better for you than other types of skin care products.

Shauna Dermigny: “This depends on the person. In order to know what is right for you, you must have a proper skin consultation with a qualified and/or licensed professional. Also, things like ‘chemical’ peels can still be from natural ingredients and great for all skin types.”

It’s all about preference and skin type when deciding what ingredients to put on your skin. There is no concrete evidence that parabens and preservatives in skin care are harmful to your skin or body. In fact, without preservatives, skin care and cosmetics are more susceptible to the growth of bacteria, mold and yeast. Should you choose to go the natural route, be sure to pay close attention to expiration dates on your products, as natural products don’t last as long as the alternatives.

Myth #3: You’ll age faster if you wear makeup regularly.

SD: “I would not say this is true, as long as you properly remove your makeup daily and keep up with a consistent cleansing routine!”

Makeup junkies: It’s time to breathe a sigh of relief. Makeup, alone, is not going to make you age faster. In fact, so many double-duty makeup products actually nourish, protect or improve your skin while you’re wearing them! However, if you don’t wash your face before bed, you’re leaving not just the makeup, but the dirt, oil and toxins your skin has collected over the course of the day—which is what really causes aging. Fortunately, you can keep wearing all the makeup you want without a worry—as long as you remove it and cleanse your face at the end of the day.

Myth #4: Washing your face with hot water will open up the pores for a better clean.

SD: “Careful not to wash your face with hot water. Yes, steam will open your pores. Use a hot towel or let your pores open up in the shower or bath. It doesn’t have to hurt to work”

You don’t need to shock your face with freezing cold water, but a lukewarm—not hot—temperature is ideal. Though a steamy, hot shower or rinse might feel soothing, it could damage your skin by stripping it of its natural, protective barrier and drying it out. A good way to tell if the water you’re bathing or cleansing with is too hot? If your skin is red after rinsing, the water you used was too hot.

Myth #5: The harder you scrub/exfoliate, the better.

SD: “No! Again, it doesn’t have to hurt to work. Always err on the side of gentle when treating your skin. Scrubbing too hard or too often will cause damage to your skin. Be kind to your skin, and exfoliate only two to three times per week. Just like your muscles when you work them out, your skin needs to recuperate and regenerate.”

We so often want instant satisfaction (it’s normal!), and this applies to our skin care routines as well. We want to feel our products working, which is why exfoliating (especially with a scrub) can be so satisfying. However, less is definitely more when it comes to exfoliation. Exfoliating too often “strips your skin of essential moisture and makes your skin more susceptible to infections, clogged pores and free radicals that can lead to unwanted wrinkles in the future,” says dermatologist Dr. Jill S. Waibel.

Myth #6: If it burns, it means it’s working.

SD: “FALSE. If it burns, remove it with a cool damp cloth.”

This is one of the most dangerous myths out there because it almost sounds believable—right alongside “No pain, no gain” or “Beauty is pain.” When it comes to skin care, a little tingling is normal (with some products); stinging or burning, however, is not. This type of reaction may indicate that you have sensitive skin, or it could be something more serious like an allergy to an ingredient you’re using. If something feels off to you, remove right away. And if the pain or irritation does not subside within a few minutes, contact your dermatologist right away.

Myth #7: Rubbing alcohol will “kill” your acne.

SD: “Rubbing alcohol is much too drying and irritating for skin. In most cases, it will dry you out so much that your skin will overcompensate by producing excess sebum (oil) and clog you up.”

Alcohol is a common ingredient in many skin care products because of its quick-drying abilities. When the right type of alcohol is combined with the right ingredients and in the right concentration, it is considered safe and effective on the skin. However, rubbing alcohol has much too high of a concentration of alcohol, which can break down your skin’s barrier and strip it of the natural oils your skin needs. Instead, look for acne fighters containing glycolic acid, benzoyl peroxide, witch hazel or tea tree oil.

Myth #8: You don’t need to moisturize if you have oily skin.

SD: “Not necessarily. Most cleansers will strip the natural oils from your skin, so you will need to replace that protective layer. If you really want to skip steps, try an oil cleanser, like micellar water. It will leave your skin’s pH intact; therefore (for some skin types), you won’t need to apply additional product.”

No matter what your skin type—oily and acne-prone or dry and dehydrated—you need to be using some kind of moisturizer to keep your skin balanced and nourished. The differences lie in the type and amount of moisturizer your skin needs. While oily skin requires the least amount of moisture, a moisturizer is still vital for nourishing and hydrating the skin. When choosing a moisturizer, dermatologist Debra Jaliman, MD advises a lighter product, “such as a hydrating serum or lotion versus a heavy cream.”